BnB Collection

🧼 Marketing Strategist – Scrub Brand (Full-Service Brand Launch & Growth)

Project Title: Done-For-You Marketing & Brand Infrastructure for [Client’s Scrub Brand]
Client: [Scrub Brand Name] (insert actual brand name)
Industry: Beauty, Wellness, Medical Apparel, E-commerce
Role: Marketing Strategist & Brand Growth Architect
Duration: [Insert: 90 days, 6 months, ongoing]
Status: Onboarding / Active Project

📌 Project Overview:

As the Marketing Strategist and Growth Partner for this emerging scrub brand, I am spearheading the end-to-end marketing execution and infrastructure setup for a high-performance, ecommerce-first business. This is a fully done-for-you brand build — designed to turn [Client's Name]'s scrub line into a profitable, scalable business with digital systems that run seamlessly.

🔹 Scope of Work:

✅ 1. Website Development (Shopify)

• Fully custom-designed Shopify storefront

• Mobile-optimized product pages with conversion copy

• Integrated reviews, payment gateways, shipping setup

• Embedded apps for customer loyalty, email capture, subscriptions, and analytics

✅ 2. Branding & Content Strategy

• Create a cohesive brand identity and visual strategy

• Develop content themes (lifestyle, behind-the-scenes, testimonials)

• Organize content days (photo/video) for website and ads

• Write branded copy for all key pages (Home, About, Product, FAQs)

✅ 3. Paid Ads Setup & Management

• Meta (Facebook/Instagram) and Google Ads configuration

• Launch cold and retargeting campaigns

• Develop ad creative using brand content

• Optimize campaigns based on ROAS, CPC, and CTR

✅ 4. Email Marketing Funnels

• Klaviyo (or similar) setup & integration

• Build automated flows: Welcome, Abandon Cart, Post-Purchase, Winback

• Design branded templates

• Weekly campaign emails for drops, offers, and updates

✅ 5. Marketing Strategy & Launch Plan

• 90-day roadmap: pre-launch, launch, and post-launch phases

• Pricing strategy, audience targeting, competitor positioning

• Launch calendar with social content, influencer engagement, and promotions

• Set KPIs: sales, conversion rate, email growth, ad ROAS

✅ 6. Tech Stack Integration

• App selection and integration: loyalty, subscriptions, reviews, email pop-ups, bundle builders

• Shopify backend optimization

• Setup for scaling: pixel tracking, checkout upsells, analytics dashboards

🎯 Objective:

To transform a raw product concept into a polished, automated, and conversion-ready ecommerce business with a loyal customer base and data-driven marketing systems. This will position the scrub brand for long-term growth, repeat customers, and wholesale/retail expansion.

📦 Deliverables Summary:

🚀 Tools & Platforms Used:

• Shopify

• Klaviyo or Mailchimp

• Canva, Adobe Express, or Figma (for design)

• Meta Ads Manager / Google Ads

• Loomly or Notion (for calendar + team tasking)

• TikTok/Instagram for short-form marketing content

📈 Metrics for Success:

• Site conversion rate > 2.5%

• 3x+ return on ad spend (ROAS)

• Email list growth +20% MoM

• Automated sales through funnel systems

• 5-figure monthly revenue within 90 days (target dependent)

🧠 Why This Works:

This model allows the brand owner to stay in visionary and product development mode, while I execute the marketing, strategy, systems, and sales generation behind the scenes. With a strong ecommerce foundation and consistent marketing, we will create a scrub brand that not only launches well — but scales consistently.