Crown and Clippers

Absolutely! Here's a polished and professional Marketing Strategist Product Description for your role with Crown & Clippers, emphasizing the 90-day growth plan and the upcoming back-to-school campaign as your launch point.

📣 Marketing Strategist – Crown & Clippers (90-Day Growth Partnership)

Project Title: 90-Day Growth & Marketing Execution Strategy for Crown & Clippers

Client: Crown & Clippers – Premier Barbershop & Braiding Studio
Industry: Beauty, Grooming, & Lifestyle
Location: [Insert City/Area]
Duration: 90 Days
Status: Active Partnership
Role: Lead Marketing Strategist & Campaign Manager

📌 Project Overview:

As the Marketing Strategist for Crown & Clippers, I am leading a comprehensive 90-day marketing and revenue growth campaign for this fast-growing grooming brand specializing in men’s haircuts and protective braid styles.

Our kick-off initiative is the Back-to-School Campaign (July 28 – August 4), which anchors our early revenue strategy and drives customer retention, appointment traffic, and retail sales. The campaign is crafted to generate a minimum of $20,000 in targeted service revenue within 8 days—while laying the foundation for long-term brand scalability.

🧩 Services Provided:

🔹 Strategy & Planning

• Developed an actionable 90-day marketing roadmap focused on growth, client acquisition, and local brand dominance

• Designed a capacity-based revenue model to align team output with financial targets

• Conducted SWOT analysis to position Crown & Clippers competitively for seasonal marketing pushes

🔹 Campaign Creation: “Back-to-School Fresh”

• Conceptualized and launched a community-driven haircut and braid campaign to:

  • Offer $20 Boys’ Cuts and $100 Knotless Braids

  • Fill daily capacity for all barbers and stylists

  • Drive $8K–$10K in base services

• Created campaign infrastructure: flyers, landing pages, social content, and booking strategy

🔹 Branding & Positioning

• Refined service offerings into marketable packages

• Advised on visual content strategy (e.g. before/after, testimonials, team highlights)

• Created family-friendly, community-first brand voice to build trust and loyalty

🔹 Digital Marketing Execution

• Social Media Strategy (Daily IG/FB/TikTok content calendar)

• Website updates including campaign landing page with CTA integration

• Email & SMS campaigns for booking reminders, last-minute slots, and loyalty retention

🔹 Local Outreach & Strategic Partnerships

• Community flyer distribution strategy (schools, daycares, beauty supply stores)

• Local business collaborations for cross-promotional opportunities

• Sponsorship sourcing for giveaways, raffles, and brand visibility

🎯 90-Day Goals (Phase Breakdown)

💼 Tools & Systems Implemented:

• Booking System Optimization: GlossGenius / Booksy

• Analytics: Instagram Insights, Google Business, customer surveys

• Design & Automation: Canva Pro, Meta Ads Manager, Mailchimp, QR-based flyers

🚀 Results (Projected & Measured KPIs):

• $20,000+ in 8-day promo revenue

• 300+ new and returning customers

• 30% upsell rate via add-ons/retail

• 150+ new bookings through social and email

• Customer retention & pre-booking rate increases post-event

🧠 Why It Works:

This strategy fuses local community roots with scalable marketing tactics. By building around existing strengths—skilled barbers, experienced stylists, and neighborhood trust—we position Crown & Clippers to own the back-to-school season while creating repeatable systems for year-round growth.