The Financial Drop Out

Initial Deposit 

Rebrand - Our refreshed visual identity will convey professionalism, hope, and approachability, reinforcing our role as a trusted guide in the credit repair journey. This revitalized brand will position The Financial Dropout as the clear choice for those ready to leave past financial difficulties behind and embrace a future of credit wellness.

Marketing Strategy Development - We'll kick off by thoroughly analyzing the current market landscape and target audience for credit repair services. Next, we'll define the core values and unique selling proposition of "The Financial Dropout" to craft a compelling brand identity. Following this, we will develop specific, measurable, achievable, relevant, and time-bound (SMART) marketing objectives aligned with the brand's goals. Finally, we will outline the key marketing tactics and channels to effectively communicate the brand identity and reach potential clients.

Email + SMS marketing build out - We will craft a comprehensive email and SMS marketing strategy tailored to The Financial Dropout's brand identity. This strategy will encompass the creation of five distinct flows designed to nurture leads, onboard new clients, provide educational content, encourage referrals, and re-engage past customers. Each flow will be strategically mapped to key customer journey touchpoints, ensuring timely and relevant communication via both email and SMS channels. The ultimate goal is to build brand awareness, establish trust, and drive conversions for The Financial Dropout.